It was written and produced by Max Martin and Rami Yacoub. It was released on March 27, 2000, by Jive Records as the lead single from the album.
Lyrically, the song refers to a female who views love as a game, and she decides to use that to her advantage by playing with her lover's emotions. I Did It Again" is a song recorded by American singer Britney Spears, from her second album of the same name. Its bridge features a dialogue which references the 1997 film Titanic.