All rights reserved. As the Reuters brand for financial commentary, we dissect the big business and economic stories as they break around the world every day. In China, Maotai (or Moutai) is known as ‘the national liquor’. Specialist Ned Zhang offers a few pointers, illustrated with lots from, The Return of Hong Kong to China Commemoration Moutai 1997, 1 bottle (500ml), The Celebration of 50th National Day of China Moutai 1999, 1 bottle (500ml), The Great Master Chang Dai-Chien Commemoration Moutai 2012, 1 bottle (500ml), Jackie Chan Moutai 2013, 12 bottles (500ml). 7. It is made from a grain called red sorghum at Kweichow Moutai Co, Ltd, the country’s most famous baijiu  (Chinese spirits) distillery. Don’t drink the liquor together with wine or beer.4. Perhaps most important, Moutai's brand is so strong in China, Rein says, that "they just don't have any real competitors.". Maotai should be tasted at a temperature between 20 and 25°C, in tulip-shaped glasses to concentrate the aromas. In Ming (1368 - 1644 AD) and Qing (1644-1911 AD) Dynasties, distillation was widely used to make wine by locals and wine making industry flourished there.

Pinch your Maotai glass at the base with all five fingers to avoid altering the temperature, and hence the aroma of the liquor, with the heat of your palm. This is also by now the most expensive alcohol among Chinese liquors. Sales for the $310 billion distiller have been known to rise alongside public spending on roads and bridges, as politicians and contractors hobnob over deals. CNN Sans™ & © 2016 Cable News Network. Pinching the base of a Maotai glass with your fingers is advisable.

Moving on. The main material of Moutai Chinese liquor is a kind of unique glutinous sorghum planted locally.

Exactly when the first formal liquor production sites in the town of Maotai were established is not known, but one source dates a distilling workshop to 1599 during the Ming dynasty. As Tim Clissold noted in his memoir, Mr. China. After the Tang and Song Dynasties (618-1279 AD), this local liquor was shipped overseas through the Maritime Silk Road. Maotai is served at all Chinese state banquets and often presented as a diplomatic gift. See here for a complete list of exchanges and delays. about baijiu is there aren’t many rules – just enjoy yourself! Steamed sorghum is spread out before the fermentation process begins. 2) Keep your glass below the lip of the host and/or person giving the toast’s glass to signify being humbled in their honor. Other than that, just experiment. To fully embrace Maotai the way the manufacturers intend, it must be consumed at an appropriate temperature. We see similar articles every year, to be honest, so we just keep on doing our part by serving up baijiu to our guests that want to learn more about this under-appreciated and wildly complex alcohol. The fermenting mixture is distilled seven times a year, with each batch stored in a separate container. China drinking etiquette varies widely by region, but these are pretty standard: 1)Generally, make sure the host always gets due credit, but also make sure you toast anyone who is of a higher status. After that, store the basic liquor for more than three years to make it soft and more fragrant. © 2020 Cable News Network. Following this storage period, the basic Maotai distillates will go through an elaborate blending process. Zimmern, you have your challenge. Disclaimer. Morningstar: © 2019 Morningstar, Inc. All Rights Reserved. • See: Hold the glass 20cm away from you. Soy sauce-flavoured baijiu  usually has a mild yellow hue, ranging from clear to light yellow, pale yellow, and emerald green.

• Smell: Good baijiu will smell aromatic and elegant, while bad baijiu will smell unpleasant. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. When the liquor is swirled in the bottle or poured into a glass, good-quality bubbles should be evident. Finish the rest with the third sip. Any time you take the mental energy to stop and think about what you’re putting into your body, to notice and enjoy its subtleties will probably lead to an overall better experience, especially when you’re dealing with a spirit that has quite strong alcohol levels. Most bottles of 500 ml are at a price range of several hundred to several thousands. Moutai has a storied place in Chinese culture and is considered the "drink of diplomacy." At the meantime, the industry of Moutai began to revive after the long decline. The liquor is distilled from fermented hongyingzi  sorghum. It’s a place to learn and experiment and share.” Not overdrinking is probably the key here. It is also one of world's top 3 distilled wine, together with Scotch Whisky and French Cognac. The distilled baiju  is then stored for three to four years in earthenware jars which allow the alcohol to ‘breathe’. Maotai Town has a particular climate: mild winters and hot summers, low wind and rainfall, but high temperatures and humidity.

If you’re talking cheap little bottles that you get at the restaurant, WaiZui goes down much better than JiangXiaoBai or HongXing ErguoTou.”. It is common knowledge that older Maotai tastes better, while the the rarity of special limited editions mean they are highly coveted. The good-quality river water without pollution also contributes to the particularly tasty and refreshing of Maotai liquor. The slow wind, suitable temperature, high humility, and acid claret soil are all beneficial to growing of microorganisms and fermentation. Serving in a tulip-shaped glass will maintain the appropriate aroma. "They got smart," said Shaun Rein, the founder of China Market Research in Shanghai. For the moment, that approach seems to be working. That in turn has pushed its market value to more than $145 billion, well past British whisky giant Diageo Plc.’. Offered in The Spirit Of China - Kweichow Moutai on 21 September 2019 at Christie’s in Shanghai. • See: Hold the glass 20cm away from you. A Warner Media Company.

Rule #1 is that baijiu is meant to be shared. It smells like ammonia; the Wikipedia page for Maotai notes its "solvent and barnyard aromas." Finally, store it for one more year for them to blend well.

Chinese liquor titan Kweichow Moutai plans to issue bonds to help buy highway operator Guizhou Expressway from the struggling local government. Further ReadingWu Liang Ye Liquor - A Famous Chinese Baijiu Brand, Jian Nan Chun Liquor - A Traditional Alcohol Brand in China, Luzhou Laojiao - One of China’s Oldest Baijiu Brands, Xifengjiu - One of the Four Famous Alcohol Brands in China, Fenjiu - One of the Top 10 Famous Alcohol Brands in China. The liquid should be clear and transparent, with no residue. Kweichow Moutai is the best and most famous liquor in China most frequently offered at diplomatic and other important national occasions. All times are ET. What are the key facts that determine the value of a bottle of Maotai, and how much does a good bottle cost? Don’t drink it on an empty stomach. 5. 1. Moutai Co, Ltd distillery. This is no cooler than 20°C, but no warmer than 25. Photo: Qilai Shen/Bloomberg via Getty Images. Vol: 52 -54% Place of Production: Maotai Town by Chishui River in Guizhou Province Materials: sorghums, wheats Main Producing Methods: ferment, distill History: over 800 years Honors: Gold Award in Panama Pacific International Exposition in 1915, November 12th set as Moutai Day in San Francisco… Famous Moutai Brands: Feitian, Five-star, Handi, Lay Mou, Hua Mao, Guizhou Daqu, Moutai Prince, Yingbin series…. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. 2) Clink your glasses on the lazy susan or table instead of clinking actual glasses together if you can’t reach.

The company's stock has been on a tear this past year, soaring more than 50%. Moutai has long been linked to infrastructure projects in unfavourable ways, but not like this. FeiTian Maotai 1977, 12 bottles (540ml) per lot. Maotai Town is located in the valley of Chishui River.

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